Interested in starting a blog to help grow your academic coaching or tutoring business? Here are five points to help you get started.
Know your audience
This sounds simple, but it’s vital to consider who you want to read your content. For example, if you work with young students, your posts should be directed towards parents. And older, self-motivated students might require a different target audience, such as the students themselves.
The better you know your audience, the easier it will be to capture their attention.
2. Use your blog to provide value
You don’t have to write like Shakespeare to gain a following, but you do have to provide value to your audience. If you excel at helping students with organization, then write a post about your favorite techniques.
Think of your blog posts as digital free samples.
3. Search Engine Optimization (SEO)
A restaurant can spend $100 on free samples, but if no one takes any, the food goes bad the they’ve wasted $100. The better your SEO, the more people will come across your brand on Google. Having strong SEO is the digital equivalent of having a storefront on Times Square.
SEO is a dense concept and I recommend exploring it further, but here are some high-level tips:
Use keywords, but not too many. Google recognizes “keyword stuffing.”
Choose a concise title that expresses exactly what viewers will learn from reading your post.
Include links to relevant content from respected or trustworthy sources.
4. Read other blogs for direction
Having trouble thinking of what to write about? Look at what bloggers in your space have already written about. Don’t just copy them — recycled ideas don’t make for compelling content. Rather, find out what has and hasn’t been covered.
Are the existing posts about helping rebellious teenagers get organized inadequate? If so, write one that’s better and provide value to the parents of this rebellious group.
Find out where your audience is being underserved and deliver them value.
5. Pick a platform for your blog
Schedule a call with Vana Learning today and find out how we’re helping academic coaches save time, foster metacognitive growth in their students, and arm parents with actionable data.